Thursday, October 31, 2019

Construction Law Report Essay Example | Topics and Well Written Essays - 1750 words

Construction Law Report - Essay Example The presence of the discovered iron anvils projects upon the overall construction work schedule in terms of projected period cost implications and required work force. Adding to this is the projected influence upon contractual terms of the agreement, represented in the form of signed binding agreements amongst pertinent project stakeholders. As Martin and Law elude, this would necessitate legal input from construction law, and specifically contract law. It is based on the fact that construction law legally requires both project owner and contractor to act in good faith, with regard to the performance of project contractual obligations. According to the contract – JCT SBC 2011 (with quantities without sectional completions) – terms and conditions are set upon the basis of the construction-time frame, expenditure (estimated overhead) and aspects pertaining to workforce present.The constructor’s obligations with respect to the time for completion of works under the construction contract depends on express provisions stipulated in the contract or, in cases where the terms are not express, then the obligations will be based on terms implied by the English law and in other instances the terms implied for business efficacy purposes. Construction contracts often provide for the payment of liquidated damages for certain types of the breach, for example, breaches concerning delays. The inclusion of clauses on liquidated clauses of the delayed nature has advantages for all parties on the contract.

Tuesday, October 29, 2019

The Role & Impact of Treatment for Individuals with Substance Use Research Paper

The Role & Impact of Treatment for Individuals with Substance Use Disorders - Research Paper Example rious activities including research and trends with the purpose of significantly improving â€Å"prevention and treatment and to inform policy as it relates to drug abuse and addiction† (National Institute on Drug Abuse, n.d.). The â€Å"Results from the 2010 National Survey on Drug Use and Health† for instance revealed that â€Å"in 2010, 4.1 million persons aged 12 or older (1.6 percent of the population) received treatment for a problem related to the use of alcohol or illicit drugs† (Substance Abuse and Mental Health Services Administration (SAMHSA): Past Year Treatment, 2011, par. 3). In this regard, the current research aims to proffer pertinent issues relative to the role and impact of treatment on individuals with substance use disorders (SUDs), particularly with cocaine, heroin and prescription drugs, or those classified under illicit drugs. The discourse would initially provide the definition for SUDs, prior to delving into the role and impact of treatm ent, as required. â€Å"Substance abuse is defined as a maladaptive pattern of substance use leading to clinically significant impairment or distress as manifested by one (or more) of the following, occurring within a 12-month period: Recurrent substance use resulting in a failure to fulfill major role obligations at work, school, or home (such as repeated absences or poor work performance related to substance use; substance-related absences, suspensions, or expulsions from school; or neglect of children or household). Continued substance use despite having persistent or recurrent social or interpersonal problems caused or exacerbated by the effects of the substance (for example, arguments with spouse about consequences of intoxication and physical fights)† (American Psychiatric Association, 1994, p. 181). Treatment of SUDs would therefore depend on various factors: the type of substance or drugs used, the length of time these substances or drugs have been continuously used, the state or mental condition of

Sunday, October 27, 2019

Theories on Discourse and Changes in Ideology

Theories on Discourse and Changes in Ideology Language, that makes us the Crown of Creatures, empowers us with an expressive medium which we exploit to communicate, understand, interpret, negate, acknowledge, appreciate, influence, persuade, dominate, control, etc. Metaphorically speaking, language helps us to caress and comfort our feelings, excite and thrill our spirit, rattle our nerves, kill our desire, and so on. Language is a variegated phenomenon. It can emotionally move and affect us as powerfully as physical actions. This is the power of language. 1.1 What is Discourse? The term discourse has been derived from French word discours meaning talk. In linguistics, discourse is a sequence of utterances. Grammarians define discourse as large pieces of speech and writing: stretches of language longer than a sentence. Language is used to mean something and to do something, and this meaning and doing is determined by the context of its usage. As discourse is dialogic in nature, the things which make it different from ordinary language use are context, creation, reception and interpretation. It should not be confused with either of the Chomskys or Saussures categories. It is neither performance or parole which is concerned with language in its actual utterances, nor competence or languewhere language is a code system and a system of communicative conventions. Although it contains both the elements, it goes beyond the distinction of performance or parole and competence or langue; it is the study of language use. If language is speech act and social behavior, discourse is a form of social practice. Foucault defines discourse as ways of constituting knowledge, together with the social practices, forms of subjectivity and power relations which inhere in such knowledges and relations between them. Discourses are more than ways of thinking and producing meaning. They constitute the nature of the body, unconscious and conscious mind and emotional life of the subjects they seek to govern. (Weedon, 1987) a form of power that circulates in the social field and can attach to strategies of domination as well as those of resistance. (Diamond Quinby, 1988) In other words, discourse is a string of utterances concerned with the production of meaning. Discourse is a socially organized way of speaking. According to Foucault, discourse constructs the topic. It governs what can and cannot be said about the topic. Apart from governing the topic, it is also used to influence people to change ideas into practice (be it personal or others ideas), and to regulate the conduct of others. As discourse is concerned with the production of meaning, the utterances have a relation to common sense assumptions. Cultural hegemony is maintained through common sense assumptions which become universal ideologies through language or in other words discourse. Language exerts hidden power, like a moon on the tides. (Rita Mae Brown, Starting from Scratch, 1998) 1.2 What is Ideology? Ideologies are those ideas, values, attitudes, and (general or cultural) ways of thinking that shape our belief systems and mind sets about what is /isnt correct, and how it must be. Ideologies, be they religious or political or social, maintain power structures and social hierarchies and remain dominant and prevalent in the society through rhetorical discourse or hidden power in discourse. The main purpose of ideology is not only to change the existing structures, but also to maintain already existing set of ideals. Ideas, beliefs, and attitudes which maintain status quo become dominant or prevalent ideologies of the society. These ideologies are so powerful that they ignore and sideline those ideas which are against its very existence through a normative thought process and politics of the language. Ideologies when become shared experiences start making sense. People start making sense of their lives while observing them. In other words, they are no more false beliefs and ideas, rather a true and lived experience. THEORIES ON DISCOURSE IDEOLOGY The social theory has contributed in many ways to explore the role of language in exercising, maintaining and changing power. Firstly, the work in the theory of ideology talks about ideology as a mechanism of power without using coercive means and language as a locus of ideology which is significant in exercising power. Secondly, Michel Foucaults work ascribes central role to discourse in the development of power structures of forms. Thirdly, Jurgen Habermas theory of communicative action which challenges Marxist focus on economics or alienated labor- is considered as the sole determining factor of oppression. He argues that key to liberation is rather to be found in language and communication between people. 2.1 Marx and Ideology Karl Max, a social thinker of 19th century, talked of ideology in terms of an instrument of social production. He gave economic base and superstructure model of society, where base denotes the relation of production and superstructure denotes the dominant ideology. Base shapes the superstructure of any society, while the superstructure maintains and legitimates the base. According to Marx, bourgeoisie create and reinforce particular ways of thinking, in other words, particular ideology which in turn reinforce the structure of the society, thus maintaining status quo and existing hierarchies of status and power. Fig. 1: Marxs Base Superstructure Model of Society According to Karl Marx, social ideologies not only cause status quo or hegemony in the society, but also a conditioning where false consciousness created by the ruling class is justified. This conditioning makes us think that the way our society operates is for the best, and lower class justifies its own lower position in society. Michel Foucault in The Order of Discourse In The Order of Discourse, Foucault argues that the discourse is controlled by certain functions, actions and rules. In particular, certain topics are prohibited and who speaks is limited. Reason is valued and madness is ignored. It is also controlled by what we choose to comment on and by the will to truth. [T]he highest truth no longer resided in what discourse was or did, but in what is said: a day came when truth was displaced by from the ritualized, efficacious, and just act of enunciation, towards the utterance itself, its meaning, its form, its object, its relation to its reference. (1462) In every society, the production of discourse is at once controlled, selected, organized and redistributed by a certain number of procedures whose role is to ward off its powers and dangers, to gain mastery over its chance events, to evade its ponderous, formidable materiality (p.210). Foucault also talks about procedures of exclusion and procedures of inclusion. He states that prohibition of including or discussing certain topics very soon reveal [discourses] link with desire and with power (p.211). At another place he says that discourse is not simply that which translates struggles or systems of domination, but is the thing for which and by which there is struggle; discourse is the power which is to be seized (p.211). In Weedons (1987) in interpretation of Foucault is: A dynamic of control between discourses and the subjects, constituted by discourses, who are their agents. Power is exercised within discourses in the ways in which they constitute and govern individual subjects. Foucaults focus is upon questions of how some discourses have shaped and created meaning systems that have gained the status and currency of truth, and dominate how we define and organize both ourselves and our social world, whilst other alternative discourses are marginalised and subjugated, yet potentially offer sites where hegemonic practices can be contested, challenged and resisted. Foucault developed the concept of the discursive field as part of his attempt to understand the relationship between language, social institutions, subjectivity and power. Discursive fields, such as the law or the family, contain a number of competing and contradictory discourses with varying degrees of power to give meaning to and organize social institutions and processes. They also offer a range of modes of subjectivity (Weedon, 1987). It follows then that, if relations of power are dispersed and fragmented throughout the social field, so must resistance to power be (Diamond Quinby, 1988). Foucault argues though, in The Order of Discourse, that the will to truth is the major system of exclusion that forges discourse and which tends to exert a sort of pressure and something like a power of constraint on other discourses, and goes on further to ask the question what is at stake in the will to truth, in the will to utter this true discourse, if not desire and power? (1970, cited in Shapiro 1984, p. 113-4). Thus, there are both discourses that constrain the production of knowledge, dissent and difference and some that enable new knowledges and difference(s). The questions that arise within this framework, are to do with how some discourses maintain their authority, how some voices get heard whilst others are silenced, who benefits and how that is, questions addressing issues of power/ empowerment/ disempowerment. 2.3 Louis Althussers view of Ideology Louis Althusser builds on the work of Jacques Lacan to understand the way ideology functions in society. He thus moves away from the earlier Marxist understanding of ideology. In the earlier model, ideology was believed to create what was termed false consciousness, a false understanding of the way the world functioned (for example, the suppression of the fact that the products we purchase on the open market are, in fact, the result of the exploitation of laborers). Althusser revised Marxs view of ideology, which he described as: thought as an imaginary construction whose status is exactly like the theoretical status of the dream among writers before Freud. He saw human individuals being constituted as subjects through ideology. Consciousness and agency are experienced, but are the products of ideology speaking through the subject. Above all, ideology is an imaginary construction that represents the real world. However, it is so real to us that we never question it. Althusser posits a series of hypotheses that he explores to clarify his understanding of ideology: Ideology represents the imaginary relationship of individuals to their real conditions of existence (Lenin 109). The traditional way of thinking of ideology led Marxists to show how ideologies are false by pointing to the real world hidden by ideology (for example, the real economic base for ideology). According to Althusser, by contrast, ideology does not reflect the real world but represents the imaginary relationship of individuals to the real world; the thing ideology (mis)represents is itself already at one remove from the real. In this, Althusser follows the Lacanian understanding of the imaginary order, which is itself at one step removed from the Lacanian Real. In other words, we are always within ideology because of our reliance on language to establish our reality; different ideologies are but different representations of our social and imaginary reality not a representation of the Real itself. Ideology has a material existence (Lenin 112). Althusser contends that ideology has a material existence because an ideology always exists in an apparatus, and its practice, or practices (Lenin 112). Ideology always manifests itself through actions, which are inserted into practices (Lenin 114), for example, rituals, conventional behavior, and so on. It is our performance of our relation to others and to social institutions that continually instantiates us as subjects. Judith Butlers understanding of performativity could be said to be strongly influenced by this way of thinking about ideology. all ideology hails or interpellates concrete individuals as concrete subjects (Lenin 115). According to Althusser, the main purpose of ideology is in constituting concrete individuals as subjects (Lenin 116). So pervasive is ideology in its constitution of subjects that it forms our very reality and thus appears to us as true or obvious. Althusser gives the example of the hello on a street: the rituals of ideological recognition [] guarantee for us that we are indeed concrete, individual, distinguishable and (naturally) irreplaceable subjects (Lenin 117). Through interpellation, individuals are turned into subjects (which are always ideological). Althussers example is the hail from a police officer: Hey, you there!' (Lenin 118): Assuming that the theoretical scene I have imagined takes place in the street, the hailed individual will turn round. By this mere one-hundred-and-eighty-degree physical conversion, he becomes a subject (Lenin 118). The very fact that we do not recognize this interaction as ideological speaks to the power of ideology: what thus seems to take place outside ideology (to be precise, in the street), in reality takes place in ideology [.] That is why those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideological character of ideology by ideology: ideology never says, I am ideological. (Lenin 118) individuals are always-already subjects (Lenin 119). Although he presents his example of interpellation in a temporal form (I am interpellated and thus I become a subject, I enter ideology), Althusser makes it clear that the becoming-subject happens even before we are born. This proposition might seem paradoxical (Lenin 119), Althusser admits; nevertheless, That an individual is always-already a subject, even before he is born, is [] the plain reality, accessible to everyone and not a paradox at all (Lenin 119). Even before the child is born, it is certain in advance that it will bear its Fathers Name, and will therefore have an identity and be irreplaceable. Before its birth, the child is therefore always-already a subject, appointed as a subject in and by the specific familial ideological configuration in which it is expected once it has been conceived (Lenin119). Althusser thus once again invokes Lacans ideas, in this case Lacans understanding of the Name-of-the-Father. Most subjects accept their ideological self-constitution as reality or nature and thus rarely run afoul of the repressive State apparatus, which is designed to punish anyone who rejects the dominant ideology. Hegemony is thus reliant less on such repressive State apparatuses as the police than it is on those Ideological State Apparatuses (ISAs) by which ideology is inculcated in all subjects. (See the next module for an explanation of ISAs.) As Althusser puts it, the individual is interpellated as a (free) subject in order that he shall submit freely to the commandments of the Subject, i.e. in order that he shall (freely) accept his subjection, i.e. in order that he shall make the gestures and actions of his subjection all by himself' (Lenin 123). Louis Althussers ISA Althusser proposed a materialistic conception of ideology, which made use of a special type of discourse: the lacunar discourse. A number of propositions, which are never untrue, suggest a number of other propositions, which are true. In this way, the essence of the lacunar discourse is what is not told (but is suggested). For Althusser, beliefs and ideas are the products of social practices, not the reverse. What is ultimately important for Althusser are not the subjective beliefs held in the minds of human individuals, but rather the material institutions, rituals and discourses that produce these beliefs. Althusser identified the Ideological State Apparatus (ISA) as the method by which organizations propagate ideology primarily. Violence or threat of violence is secondary. ISAs for Althusser were religious, educational, family, cultural institutions. This is in contrast to the Repressive State Apparatus (RSA), by which compliance can be forced and includes the army, police, government, prisons. Force or threat of force is primary, while ideology is secondary. For example, arrest imprisonment, corporal punishment, etc. 2.4 Discourse as Social Practice Social relations of power and domination are sustained through ideology. To Fairclough, ideologies construct realities which give meaning to discursive practices. Through power relations implicit in orders of discourse, discourse becomes invested ideologically. Hence the discursive practices, loaded with ideologies not only produce, but also reproduce or transform social identities, social relations and systems of knowledge and belief. 2.4.1 Fairclough and Ideology: There are two ways of exercising power: through coercion and through consent. According to Fairclough, Ideology is the key mechanism of rule by consent, and discourse is a favored vehicle of ideology. It functions to establish, sustain or change domination or power relations in the society. For Fairclough, ideologies are constructions of reality which are built into various dimensions of the forms and meanings of discursive practices. Through power relations implicit in orders of discourse, discourse becomes invested ideologically. Through being ideologically invested, discourse is a mode of producing, reproducing or transforming social identities, social relations, and systems of knowledge and belief. Fairclough (1992) makes three claims about ideology, based in part on the French Marxist philosopher, Althusser: Ideology has a material basis in the social practices of institutions. As a form of social practice, discourse practices are material forms of ideology. Ideology interpellates subjects. It works by constituting people as subjects within the framework of ideology. Patriarchal ideology interpellates individuals as more powerful men or less powerful women. Racist ideology interpellates groups as ourselves and the Other (see Hall 1997 The Spectacle of the Other). Ideology operates through powerful ideological state apparatuses. Althusser contrasts what he terms the repressive agencies of the police, the military, prisons and the courts, with the ideological state apparatuses of the mass media, education and popular culture. In Faircloughs theory, all of these give rise to institutional and societal orders of discourse (the societal order of discourse is a condensation of the institutional orders of discourse). 2.4.2 Fairclough and Discourse Discourse involves two kinds of social conditions: social conditions of production and social conditions of interpretation. These social conditions are naturalized through the ideological functioning of the practices of dominant class. Fairclough describes underlying conventions of discourse which in fact determines discourse in terms of what Foucault refers to as orders of discourse. To Fairclough, these orders of discourse embody particular ideologies. Fairclough refers to the three dimensions of discourse. They are discursive practice (discourse practice), social practice (socio-cultural practice), and text. Social practice includes discourse which not only reflects reality, but also effect social structures which play active role in social change. Different subject positions determine different discoursal rights and obligations of individuals. Discourse practice refers to the production and reception of messages. Participants indulged in discourse construct their social identities and relations by knowing how to act in certain situations. For this participants draw on what Fairclough refers to as members resources (MR). This include internalized knowledge of social structure and social practices; knowledge about production and interpretation of discourse types; and detailed knowledge of particular linguistics and textual structuring devices. Text is the record of a communicative event. It can be written, spoken or visual. While analyzing text in terms of ideologies embedded in it, two things are very important: firstly, representation of ideological facts and beliefs and construction of participant identities (writer and reader), and secondly, textual function which frames the message. 3.How Ideologies are Embedded in Language Language produces, maintains and changes social relations of power. It also contributes to the domination of some people by others. Power is exercised through language in conversations and other forms of text or talk. When people interact linguistically, the conventional talk embodies common sense assumptions where power structures are treated as legitimized. According to Fairclough, these assumptions are ideologies which are closely linked to power and language. Power relations determine the conventional ideological assumptions, which in turn legitimize existing social relations and unequal power. Language, a social behavior, relies on common sense assumptions. The exercise of power in modern society is increasingly achieved through ideology, and more particularly through the ideological working of the language. (Fairclough, 1989) Further he says, Ideology is the prime means of manufacturing consent. 3.1 Memory Resources Ideological assumptions are mere common sense assumptions, and contribute to sustain existing power relations. To Fairclough, these common sense assumptions are memory resources (MR). when sender encodes a message, the receiver not only decodes it, but also interpret it by comparing and contrasting features of utterances with representations stored in long term memory. Fairclough refers to these prototypes as member resources: grammatical forms, structures, shapes of words, sequence of events, systems of meaning, sounds, etc. Interaction between interpreted utterance and MR results in comprehension. According to Fairclough, understanding how language, power, and ideology are interrelated requires attention to the processes of production and comprehension because MR/ representations/ prototypes are socially determined and ideologically shaped. They are so automatic, natural, legitimate and common sense assumptions that they remain in disguise. The sociologist Harold Garfinkel, describes the familiar common sense world of everyday life as a world which is built entirely upon assumptions and expectations which control both the action of members of society and their interpretation of the action of others. Such assumptions and expectations are implicit, back grounded, taken for granted, not things that people are consciously aware of and rarely explicit. Effectiveness of ideology depends to a considerable degree on it being merged with this common sense background to discourse and other forms of social action. 3.2 Language Ideologies in Text Language ideologies are not just ways of explaining language and language use for economic reasons, but are the language ideas of the dominant groups in society. They may equally be inter-changed with discourses about language. Ideologies are not untrue indeed, like stereotypes, there may be a degree of truth in them. Ideology is to study its effects on discourse forms and meanings and how discursive structures may in turn contribute to the formation and transformation of ideologies. However, ideologies are also at play when language users engage in the ongoing construction of context as subjective, as well as group sensitive, interpretations of social situations. While talking about ideologies embedded in text, we can say that this genre of discourse is a level of language use which is super-ordinate to sentences and texts. Text is not something having a beginning and an end. It involves exchange of meanings. Text are created by speakers and writers who share societys beliefs concerning what is right and what is wrong or about the way things should be for the best in society. When they want to maintain their belief systems or ideologies, they take the help of language. These ideologies remain implicit in the text as they seem natural or common sense. The ideologically loaded language of the text grants it the ideological power. Such langue has judgmental value and meaning as well. Many ideologically loaded words have their judgemental value because their meaning is rational. They exist as binary pairs: master/mistress, housewife/working mother, middle class/working class, freedom fighter/terrorist, hero/coward, etc. Some linguists maintain th at all language all meaning is an ideological construct. Following are few texts which are all related to social problems for one and social beliefs for the other. In other words, they contain social ideologies which are neutralized in the society. CONCLUSION Long-range social changes are driven by changes in ideology. But at a local level, change in actual discourse practices can be cumulative in effect. Both discourse and ideology are based on the relationship between power and knowledge. We tend to think of knowledge as empowering ourselves (Sarup, 1993). Besides this, knowledge is the ability to exercise power over others. So, power is both positive (productive in creating identities), and negative (destroy identities). In productive power, one is not reduced to one dimension as in ideologies and power is not held by one person or group for good. Rather, it exists as a circuit, something which is exercised by everyone in different situations. As where there is power there is always resistance, power can be challenged. We might not say certain things in certain situations, but by breaking the rules, we can re-define the limits of discourse. Hence, redefining the limits of discourse is something productive about power.

Friday, October 25, 2019

Essay --

Myofascial Release (MFR) is defined as a hands-on soft tissue stretching technique that involves manipulating the muscles and the fascial covering.1 MFR is performed by a trained professional who applies a gentle yet progressive stretch where-by the amount of time for which the technique is applied, the direction in which the stretch is applied, and the force with which it is applied are all dependent upon the patient’s physical response to the treatment.2,3 Ultimately, it is what the therapist feels, the end-feel, that guides the treatment through a series of stretches and manipulations attempting to reach maximum relaxation of tight tissues.2 Due to muscles and fascia being interconnected throughout the entire body, MFR is thought to be a whole body treatment.2 This theory explains why, often times, a therapist might treat an unaffected area and provide relief in the area of the patient’s complaint.2 Furthermore, this also explains why a treatment session to one area may cause symptoms to surface in an unrelated area.2 For these reasons, it is very important for therapists to set appropriate expectations regarding the treatment and the effects thereof.2 Patient response is very individualized.2 Thus, â€Å"MFR is performed with a patient, not to a patient.†2 Myofascial release requires active participation of the patient; however, not by actively contracting muscles nor by performing certain movements.2 The active participation is defined, more appropriately, as the patient being the leader by focusing on the sensations from his/her body while lying still on the table and allowing his/her body to lead the therapist’s therapy session.2 The patient must not inhibit movement, allowing his/her body to move freely.2 Only the... ...search on this topic, three of the four members of the group had a very open-minded approach to therapy believing that holistic care has a definite place in patient care. One member of the group; however, had very little experience and very little exposure to holistic treatments. After completing the research on this topic, the group shared a common belief that myofascial release and it underlying techniques make sense clinically and; therefore, the four members of this group will have no problem â€Å"selling† MFR and its benefits to a potential patient. Because of this research and learning experience, all four members gained a stronger understanding of the mind-body connection and; thus, feel even more confidence in finding a place for holistic treatments, such as myofascial release to treat the overall well being of the patient including the mind, body and spirit.

Thursday, October 24, 2019

Friends and Family

Friends are biggest value in people’s lives. I have many friends. Most of them are my neighbors, but also I have schoolmates. I can go out somewhere with them and feel comfortable. I know that friends of mine will help me anytime and anywhere. I can trust them. I have one best friend. I may pin his faith. Friendship between a friend of mine and me is firm and intense. He always helps me solve problems and treats me with respect. A friend of mine has never lied to me. It is better to say home truth that sweet lie. If I am upset, my best friend will jolly up me. He is caring, cheerful, trustworthy, outgoing and good-tempered. He is younger than I am. I think that age is not important for a friendship if you can come to an understanding and respect each other. I have friends among people of a different generation. I like younger mates because I can be child . Older people are serious and calm. They care about their studies or jobs. They have less free time. However, I like them because they can teach me something and share their experience. Older friends may help me to do my homework and explain me what I cannot understand. Friends are one of life treasures so that we have to treasure our friendships. It is not easy to make friends nowadays. The true friend should be honest and trustworthy. Without these characteristics, you cannot have a friendship with anyone. Person must be sociable, tolerant, conscientious, and good-tempered if he wants make friends. Furthermore, he must understand other person’s feelings and moods and always help him. If person wants not to lose old friends, he should care about them. He should call them and ask how they are. We should safe our relationships. If we break friendship, it will be hard to recover it. I suppose that friendship is a state when you feel important and you know that you can do something helpful or needful to your friend. Sometimes you see somebody for the first time and that is strange when you feel you are friends for ages. My ideal friend has to be himself. I don’t think, I should name any of his/her (later on: he) character features. It’s even doesn’t matter when he has something, what doesn’t exist in rules of ideal man – e. g. unpolitness. It’s better when the social mask is not worn and you can talk to your friend and be absolutely ensured that he is not lying and he will help not every time, but only those times, when he could. I believe that’s very important. I don’t agree also to the idea that friends, having in common only external personalities are bad ones. I don’t think that it’s good to have a friend for a life. After some years you feel kind of exhausted and the light of the friendship begins to go out. People with external similarities can also be very good friends and the ones only with internal sometimes even can’t talk – e. . when he thinks right the same way, i think, it’s not interesting for me to talk with him, because i know how he thinks and i want to know more different people and to hear different oppinions. So, I must disappoint you, but I needless to say, having some internal common points. You don’t have to have a friend (like the po em, we read, says) but having one makes your life, your steps through the life much more easier and funnier. Nowadays often debated theme is the choice between a family and friends. For me a family is more important than friends. There are some thoughts about this lemma. Firstly, I think that a family is more important than friends, because when you are born you fall into a family not into your friends’ circle. First people with whom you get acquainted after your birth are your faSecondly, when we are teenagers for us it looks like that our family members are our enemies. We try to run from our family to our friends, but if it happens a really big problem, we come back to our family, because family is our most immediate and precious people. In our hearts we know that if nobody helps us, we can always rely on our family. But if we look at the another side of the coin, we can see that sometimes there are such problems in a family that parents can’t take care of their own children. In such situation we can trust just for our friends help, because family can’t help us. Finally, I think that not just family members have to help us. Sometimes we must help our family. Maybe then we will be able to say that our choice is family. In conclusion, I can say that we should never forget our nearest realatives. We should never forget and abandon our family. mily members. With no-one else, but just with your family help, you get known the world. Friends and family are important in our lifes, but the question is – which, friends or family, are more important for us? I believe that family is more significant then friends. In the first place, we can always trust our family’s members. When we have a trouble and we need some help, who will help us first? Of course, our family’s members. In addition, family supports you materrialy. Everything what you are wering, all notebooks, pens and other things you need at school and not just here are bought by your parents ( If you are still child ). Who else if not they buy you all these thinkgs abd help you tu survive? On the other hand, some people think, that friends are more important for their lifes. However, most of them forgot that friends are with you just while everything is good. Unfrotunately, when something bad occurs to you and you need their help, most of them turn their backs. Finally, I believe that family is the biggest support in our lifes, that’s why they are more imposrtant.

Wednesday, October 23, 2019

Red Lobster Case

Bill Daren, restaurant entrepreneur opened his first restaurant at age 18. After opening a few other restaurants, his passion for seafood drove him to open a restaurant with top quality seafood called Red Lobster. Red Lobster was founded in 1968 in Lake Land Florida. One month after its opening Red Lobster, Daren had to expand the restaurant due to its high demand. After two years he had opened four other locations. In 1970 the chain was sold to General Mills, Daren was still the president.By 1975, apart from having a new president, Red Lobster was the first casual dining chain to achieve national scale, to advertise on network television and to have a national seafood distribution system, which was an important competitive asset. In 1982 general Mills Restaurants, Inc used Red Lobster operation platform to create Olive Garden. This corporation also opened other chains such as Longhorn Steakhouse and Capital Grille. Red lobster had an immense success and their goal was always to sust ain the companies historical affordability positioning.Red Lobster stated having some problems; this restaurant had always been top quality seafood with a really affordable price. Some customers were not attracted by the generous portions of affordable food as imagined but instead they were attracted to the desire to use a meal occasion as an opportunity to connect with family and friends. Red Lobster never thought that â€Å"experientials† were their customers and they were not marketing for them. Restaurants were not physically adapted for â€Å"experientials. † Some other issues were that Red Lobster many competitors, also value focus chains such as Chili’s, Applebee’s and Olive Garden.This chains also had seafood in their menus and their menus were much cheaper that one in Red Lobster. In a survey made in 2004, customers believed that Red Lobster was under a category of low-end seafood restaurants that served mass-produced frozen seafood, much of it f ried. Red Lobster never thought that they could be categorized like a low-end seafood restaurant. The appearance of the restaurant and pictures of fried food in the menus were causing customers to question the quality of the food. After doing this investigation, Red Lobster realized that many changes needed to be made.They had many issues that could be easily solved and that could help them in their image to the customers. 2. In 2004 a major leadership change came when Lopdrup became the president of Red Lobster. Prior to the new leader there were indication that the restaurant Red Lobster had slowly begun a downward trend since its place as a forerunner in the industry. Sales in many of the stores had slowly increased but this was mostly due to the aggressive promotions executed in the recent years, but the numbers were nowhere near where the management team wanted them to be.The ratings of Red Lobster’s guest experience had leveled off throughout the recent years and the pe rcentage of â€Å"excellent† ratings had not increase and were stuck at 64%, while the other restaurant owned by the same company was higher at 68%. Also in recent years due to a few factors the seafood category competition had strengthened and dampened the most current efforts of Red Lobster. The introduction of aquaculture has also had a massive effect on the seafood industry. This new movement allows seafood products to be produced in huge numbers with low cost.Since then aquaculture has led to dramatic declines in the cost of seafood, and allowed many new competitors to enter the industry thus increasing competition. The aquaculture had converted salmon and shrimp from luxury items originally sold in Red Lobsters into a mainstream product that is now being sold in many other restaurants that formerly did not carry the pricey product. This also allowed many restaurants not in the seafood category to begin offering seafood, which presented a huge problem to Red Lobster who now has to compete with those outside their specific food restaurant category.Even with the cost declines, seafood was still much more expensive than other proteins, which caused Red Lobster’s menu to more expensive than other value restaurant chains like Chili’s, Applebee’s, and Olive Garden. This presented the problem that Red Lobsters current layout was narrow focused in comparison to many of the other restaurants it competes with. 3. Red lobster is faced with many critical decisions in its near future. After conducting massive amounts of market research it was revealed to Red Lobster the different psychographics regarding the patrons who often utilized their restaurants.The customers were grouped into 5 main categories which included experiential, indulgent, traditionalist, eclectics, and frugal. The information received showed that experiential customers account for 23 percent, indulgent with 24 percent, traditionalists at 18 percent, eclectics the lowest w ith 7 percent and frugal with the highest at 28 percent of their total cliental. The fact that experientials accounted for nearly one-fourth of the total customer base was a surprise for Red Lobster’s management and since currently the organization only semi-concentrated on the traditionalist, frugal, and indulgent.This proposed a problem, should Red Lobster change its approach in respects to product, price, place, promotion, and positioning to better accommodate the needs of the experiential psychographic? With respect to Red Lobster’s positioning was it beneficial for them to keep the â€Å"fresh and approachable seafood† position and if it was decided to not be the right move what would the right position be for the restaurant? This question concerning the positioning also brings up another question, whether the drastic positioning change undertaken would allow the company to keep the restaurant name as Red Lobster.After deciding what position the company wan ted to take were Red Lobster’s advertisements appropriate for the positioning they wanted? The next option in regards to promotion is if it was beneficial to continue their traditional frequent price promotions? Also since each of the different customer bases has different attitudes towards prices, raising or lowering the price points of Red Lobster was another alternative course of action that could be commenced. This also feeds into the product aspect of Red Lobster. Should they be widening the menu further beyond seafood to gain market share from the other premium casual chains?Red Lobster is also faced with the choice to open new locations in relation to the clienteles they plan to focus on, and whether or not to remodel the current restaurants around this concentration. 4. In regards to evaluating each specific course of action, I will begin by going assessing the situation of Red Lobster changing it focus and including the experientials. The main benefit from this would be the fact that the experiential groups is considered one of the best customers for a casual dining chain and were predominantly profitable because they are more likely to order desserts and appetizers and wine.Also this group tends to order more items and are less price sensitive compared to the other groups of indulgent, frugal, and traditionalist. However if decided to focus on this group there would be many changes need towards the current position, price, place, and promotion. Since the experientials have very high culinary standards and high expectations for service and atmosphere, Red Lobster would need to reassess their current â€Å"place† situation. To account for the higher standards of atmospherics desired by this group it would be necessary for Red Lobster to remodel their current tores to a more upscale restaurant. This will attract more experientials, but would be very costly for the company. In regards to promotions alterations would also be required. With R ed Lobster currently offering many price promotions to draw in the frugal and more price sensitive groups this would not be an issue with the experientials. Therefore the current promotions would need to be changed to align with the experiential groups. This would be a benefit in regards to less promotional expenses and higher margins.With respect to Red Lobsters positioning they may need to adjust this in order to accommodate the experientials needs for high service, upscale atmosphere, diverse menus, and culinary expertise. Changing the Red Lobster position could be very costly and challenging due to the fact that the company will need to undue all of its prior positioning efforts and modify what the fact that customers see Red Lobster as a low end restaurant serving mass-produced frozen seafood into the thought of it being a high end establishment that offered top quality, fresh seafood prepared with culinary expertise.If the Red Lobsters focus is shifted and all of these aspects modified the company may see their current customers become aggravated at the alterations and discontinue patronizing the establishment. However if Red Lobster chose to stay with its current configuration aimed at the frugal, traditionalist, and indulgent groups they would not need to massively alter its current price, place, promotion, and position situations.This would be much less of a cost burden when compared to changing the focus towards experientials and would have a lower risk of loosing their current loyal customers. Nevertheless the lack of change could also result in a continued downward trend in the restaurants overall performance. Red lobster could also have the alternative to continue down the same path oriented towards the traditionalist, frugal, and indulgent but update their positioning in regards to their stance in product, price, promotion, and positioning.

Tuesday, October 22, 2019

Free Essays on Bill Tilghman

Bill Tilghman was born on the 4th day of July in 1854. His father served as a sharpshooter in Mr. Lincoln’s army during the War between the States and came back partially blinded. As time passed, the elder Tilghman’s vision improved and the family moved from one frontier outpost to another as he plied his trade as a sutler for the army. As a teenager, bill Tilghman, armed with his father’s army-issues Sharps rifle, partnered with another young man named Jim Elder and left Dodge City to become a buffalo hunter. Over the next several years, his group grew to one of the largest on the frontier. Tilghman killed over seven thousand buffalo, almost doubling Buffalo Bill Cody’s record. In the mid- 1870’s Tilghman’s older brother Richard joined the team and was subsequently killed by a passing war party. Tilghman met and fell in love with Flora Kendall. He went off to scout for the army and she married another man. Her husband was killed in a horse-related accident and the pregnant Flora moved back to Dodge with her family. Tilghman found out about this and returned and married her. They partnered with Neal Brown and bought a ranch on Bluff Creek, outside Dodge City. The baby, James, was born and he was sickly. He died as an infant. Many of Tilghman’s buffalo hunting friends became famous in their own right, once the buffalo hunting had ceased. They all headquartered around Dodge City and the group influenced one another as they all drifted towards law enforcement. One was a Canadian who had to use a cane due to having been caught in flagrant delicto with another man’s wife. In the bedroom gunfight, the former buffalo hunter killed the husband, but only after the man had shot through the woman (killing her and hitting the hunter in the rear end. Bat Masterson became Sheriff of Ford County, Kansas in 1878. He ... Free Essays on Bill Tilghman Free Essays on Bill Tilghman Bill Tilghman was born on the 4th day of July in 1854. His father served as a sharpshooter in Mr. Lincoln’s army during the War between the States and came back partially blinded. As time passed, the elder Tilghman’s vision improved and the family moved from one frontier outpost to another as he plied his trade as a sutler for the army. As a teenager, bill Tilghman, armed with his father’s army-issues Sharps rifle, partnered with another young man named Jim Elder and left Dodge City to become a buffalo hunter. Over the next several years, his group grew to one of the largest on the frontier. Tilghman killed over seven thousand buffalo, almost doubling Buffalo Bill Cody’s record. In the mid- 1870’s Tilghman’s older brother Richard joined the team and was subsequently killed by a passing war party. Tilghman met and fell in love with Flora Kendall. He went off to scout for the army and she married another man. Her husband was killed in a horse-related accident and the pregnant Flora moved back to Dodge with her family. Tilghman found out about this and returned and married her. They partnered with Neal Brown and bought a ranch on Bluff Creek, outside Dodge City. The baby, James, was born and he was sickly. He died as an infant. Many of Tilghman’s buffalo hunting friends became famous in their own right, once the buffalo hunting had ceased. They all headquartered around Dodge City and the group influenced one another as they all drifted towards law enforcement. One was a Canadian who had to use a cane due to having been caught in flagrant delicto with another man’s wife. In the bedroom gunfight, the former buffalo hunter killed the husband, but only after the man had shot through the woman (killing her and hitting the hunter in the rear end. Bat Masterson became Sheriff of Ford County, Kansas in 1878. He ...

Monday, October 21, 2019

Discover the Earliest English Dream Poem

Discover the Earliest English Dream Poem The Dream of the Rood is the earliest English dream poem to be found in written form. The Dream of the Rood is an explicitly Christian poem that attempts to appeal to Anglo-Saxons from a pagan culture. Origins and History of The Dream of the Rood The poem was first discovered on the Ruthwell Cross, a large, stone carving dating to the early eighth century. Eighteen verses of The Dream of the Rood were carved into the cross in runic lettering. This was all that was known of the work to scholars until the complete poem was discovered in 1822 in northern Italy in the 10th-century Vercelli Book. Content of the Poem In The Dream of the Rood, an unknown poet dreams that he encounters a beautiful tree. It is the rood, or cross, on which Jesus Christ was crucified. It is gloriously decorated with gold and gems, but the poet can discern ancient wounds. The rood tells the poet how it had been forced to be the instrument of Christs death, describing how it, too, experienced the nails and spear thrusts along with the Savior. The rood goes on to explain that the cross was once an instrument of torture and death, and is now the dazzling sign of mankinds redemption. It charges the poet to tell of his vision to all men so that they, too, might be redeemed of sin. Historical Significance The poem has been the subject of literary and historical study for generations and has been interpreted in a variety of ways. The Dream of the Rood also provides a valuable window into early Christian England. The dream vision uses strong images of Christ in order to reach members of the Anglo-Saxon warrior culture, who valued strength above humility. This may have been a deliberate strategy to convert pagans to Christianity. It also reflects how the image of Jesus was adapted to suit different cultures. Source Glenn, Jonathan. The Dream of the Rood. Teresa Glenn, Lightspill, 2016.

Sunday, October 20, 2019

Aerotoxic Syndrome

For the operation of any aircraft, there are a huge number of materials that are used and contain significant toxicities, with some hazardous ingredients. These materials need care, as some of the unwanted exposure either short term or long term may be induced some symptoms of toxicity’s toxicity indicates the possibility of the discrete occupational health condition due to the leakage of engine oil, jet fuel and seal failure etc. and additional the lower oxygen level in the cabin of planes flying at altitude, known as Aerotoxic syndrome (Michaelis, 2016). This report outlines the nature of Aerotoxic Syndrome that may affect the health of the crew member and passengers as well as affecting the stakeholders as a business point of view. The report also describes the controversies related to this syndrome and the potential solutions. It also identifies the appropriate measures to risk control regarding Aerotoxic Syndrome. The Aerotoxic Syndrome causing an effect like memory loss, blurred vision, nausea, as in flights the cabin crew and the passengers can be directly showing to touch chemicals on aircraft can produce symptoms of toxicity for a long term. The symptoms related to aerotoxic include neuropsychological effects and chemical intoxication (Hocking, 2005). Aerotoxic Syndromes presents noteworthy issues and can be directly or indirectly effects on the stakeholders of the airline industries, the following points describe the problematic effects on the stakeholders- The stakeholders want to achieve the desired goal of the business with the support of healthy staff. When the staff member is not healthy and effective, it’s not an easy for the stakeholders to run their business smoothly and profitably (Hocking, 2005). The airline stakeholders suffer from an Aerotoxic syndrome due to its ill effects that create an unhealthy environment for a business. The important effect on the stakeholders, due to the aerotoxic syndromes is that it affects the airline image in the market. When the pilots and cabin crew members are incapable of performing his duty during emergencies due to the Aerotoxic syndrome it may affect the image of the airline business and to the stakeholders (Ramsden, 2014). The staff members of the airlines are always worried regarding the job security, as at present Aerotoxic syndrome is a hidden problem and there are few cases that are going on in the court, little amount of compensation has been given to the airline workers affected by the syndromes (Parsons, 2011). The situation has become critical for the stakeholders regarding the job security of the workers. There is controversy over the existence of Aerotoxic Syndrome, this term and illness has been not recognized medically. The main controversy is related to the bleed-air, as all the commercial planes except Boeing uses the bleed- air system for the air breathed by the crew members and the passengers. During flight and the crew is polluted by the low-level concentration of poisonous chemicals that are coming from the engines, and this air have been blamed for causing Aerotoxic syndromes in number of pilots and the cabin crew members (Ramsden, 2014). However, the airline industry claims that there is no evidence of any connection The effective and potential solutions are needed for the controversies. Every airline company has to establish and understand a relation between exposure and chronic ill health. It is impossible in the absence of routine air quality monitoring on commercial planes and to determine about the chemicals enter the cabin and in what quantity. Hence, the better solution is to understand and have knowledge about the exposure occurrence and at which level of this exposure can be improved (Hocking, 2005). It is better to identify the hazards or the side effects of the Aerotoxic syndrome. After the identification of the hazards, it becomes easy to measure the risk control process. It is important to estimate the risk level of the syndrome and their acceptability due to containing air toxic chemicals, seal leakage problem and so on. Risk evaluation is used as a priority action by the airline industry to control the problem of the Aerotoxic syndrome and to minimize health risks (Ramsden, 2014). The airline should take proper actions when their staff members request and give indications of Aerotoxic syndrome and they may be not able to fly. The actions taken by the airlines will be beneficial for their business growth as well as it may increase the faith and loyalty of the staff over airline industry. Ensure the staff members that the management takes care and concern about their health issues. The company tries to improve the quality of engines with effective new technologies. A less toxic oil formulation would be applied for the improvement of air chemicals.   Hocking, M. (2005).  Air quality in airplane cabins and similar enclosed spaces. Berlin: Springer. Michaelis, S. (2016). O27-3à ¢Ã¢â€š ¬Ã¢â‚¬ ¦Aerotoxic syndrome – fact or fallacy?  Occupational And Environmental Medicine,  73( 1), 51.-53. Parsons, P. (2011). Economic consequences of ignorance about aerotoxic syndrome.  Journal Of Biological Physics And Chemistry,  11(4), 208 Ramsden, J. (2014). Is there such a thing as aerotoxic syndrome?.  JBPC,  14(4), 113-116.

Friday, October 18, 2019

Research methods (inferential methods) Essay Example | Topics and Well Written Essays - 1250 words

Research methods (inferential methods) - Essay Example It is possibly influenced by the intervening variable as well. Unit of Analysis: Whereas the independent variable is nominal and can only take the value of either Science or otherwise, the dependent variable is ordinal. This can be divided into a five point scale from strongly agree to strongly disagree. Since the response to this study and the assessment of the study is on individuals, this has to be looked at as individual cases. The dependent variable can become continuous while interpreting. Sampling: The sampling size can be a larger fraction of the population because the target population is smaller. Of the science graduates nearly 20% of them can be taken up as samples. Only then the results will also be dependable. The sampling has to be random within a stratification formed ideally of genders. Validity: The survey will be valid if the assumption is right. That is, to say, if the people are not travelling in public transport or do not walk down to the university, then they are lazy is right. Under this condition, the survey will hold good. However, this could be questioned by the intervening variable that has already been set. The above graph indicates the age distribution in the Bradford 041A area. The above graph indicates that the demographic shift is moving towards more of middle aged and older people in the Bradford 041A region. ... This shows that the terraced bungalows are the most common ones in the region. The above graph indicates the economic activity of the Bradford 041A region. This indicates there are a larger number of economically active people who are working full time and the self employed or enterpreneural spirit is in a few people comparitively which is even less than the unemployed. 3. Survey questions Survey 1: Sampling mobile opinion - postcard questionnaire survey The topic chosen for the survey is very interesting. The methodology has been designed very well. Generally post card surveys may not give the adequate response for a number of reasons that are beyond the control of the researcher. For instance, there could be a set of postcards that might have been responded well but may not have reached the researcher due to the vagaries of the postal system or might not been dropped in the post box due to negligence or forgetfulness. When we employ the FARCE system, F, A & R might be correct and well designed but the aspects of engaging and connecting (C & E) with the respondent is not there. Hence the level of accuracy is certainly less. The advantage with this system is that not much of time and energy is expended by the researcher. Survey 2: Conference survey of professionals - online survey With the advent of internet, this is one of the most popular surveys undertaken by researchers. The advantages are many: Firstly, the reach is far and wide and the survey can be completed in a few days time. Secondly the analytical part of the survey is also done immediately. This sort of a survey is a sophisticated form of the postcard survey. The only difference is that, in the 'FARCE' context, F, A, R & C is taken in to account and E may or may not be left out. E can

Scaling the Height of Patriarchy. Tambu in the Novel Nervous Research Paper

Scaling the Height of Patriarchy. Tambu in the Novel Nervous Conditions Faat Kine in Kine and Marcia in Dancehall Queen - Research Paper Example Women of Africa and the African diaspora have been through many challenges that include biased cultural practices, gender discrimination, sexism, racism, economic dependency, among others. Their problems always seem to stem from the fact that they are women. This research aims at exploring the condition of Women of Africa and the Africa diaspora and address some of the challenges that these women face and how they managed to pull through. The research focuses on three women: Tambu from Zimbabwe in the Novel Nervous Conditions (1988), Faat Kine from Senegal in the film Kine (1999) and Marcia in the film Dancehall Queen (1997). The research traces their lives and challenges that they have gone through as women and how their determination enabled them to overcome these challenges in a male dominated society. I will use literary and historical texts, articles, journals, critical essays, books/book chapters, newspapers, interviews, films, and news reports to show that although women have been oppressed based on their gender, some of them did not relent. Through the exploration of the struggles and achievements of these women, my research will address the growing concern about the role of women in social, political and economic spheres and greatly contribute to the campaign of empowering women.

Proposing a Solution on Gas Prices Essay Example | Topics and Well Written Essays - 750 words

Proposing a Solution on Gas Prices - Essay Example We are currently in the middle of a similar crisis as the national price of gasoline is currently at $3.86 a gallon (Gasbuddy). Due to the problem Americans must find solutions to save money on gasoline. Issues The use of an automobile has become a social norm that many Americans are finding very hard to give up. An automobile gives a person a sense of freedom and it allows the user to be able to transport long distances in relative short periods of time. The normal driving speed in a highway is about 60 miles per hour. Due to the culture of driving is going to be hard to change the culture of America to give up driving. The cost of gasoline is on the rise. We have already reached very uncomfortable levels and the predictions are the prices are going to continue to rise. By the summer of 2012 the price of crude oil might reach $200 a barrel. The price of gasoline is going to continue to go up in the near future. Problem Statement The rise in the price of gasoline is an imminent threa t and the most likely scenario is that gasoline will continue to steadily increase every month through 2011. A problem statement that summarizes the problem is: Americans need to find long term solutions to reduce their dependency on gasoline. Alternative solutions An alternative solution to the problem could be finding a way to reduce the miles per gallon consumption of your current automobile. When cars are not well tuned their mpg rating can be reduced by 15% to 20%. Giving your car proper maintenance can help improve the efficiency of an automobile. A good tuned-up can do wonders to the mpg rating of a car. A second alternative solution is to lower the consumption of gasoline by changing your consumption patterns. Reducing the driving around and staying home more can help a family reduce their monthly gasoline expenses. Changing patters implies making life changes. A good way to lower the usage of gas is by car pooling to work with other colleagues. If five people get together a nd create a car pool system the five individuals could save about 75% in gasoline expenses related to their daily commute to work. A third alternative solution is to purchase a new energy efficient vehicle commonly referred to as a green car. There are two primary options which are to purchase a hybrid vehicle or to purchase a fully electric vehicle. A hybrid vehicle can give upwards of 40 miles per gallon. A unique model that is capable of greater mpg efficiency is the Chevy Volt. The Chevy volt has different driving modes one of them is capable of giving 230 miles per gallon. Nissan Corporation recently released an electric vehicle called the Nissan Leaf. The Nissan Leaf has a battery capable of driving a 100 miles range at speeds of up to 90 miles per gallon. Optimum solution The optimum solution selected to reduce the dependency Americans have on gasoline is to purchase a green vehicle. The alternative that truly enables a person to eliminate gasoline from their lives is to purc hase an electric vehicle such as the Nissan Leaf. The Nissan Leaf cost $32,780, but after tax savings the car has a net value of $25,280 (Nissanusa). The Leaf is an electric car which implies that if a person only used the Leaf to drive they would spend cero money on gas. Based on the average yearly driving of Americans of 15,000 miles per year at a price of $4 gallon a person could save upwards of $2,500 a year. The best way to implement this solution is to have a secondary car such as an old Nissan Sentra that gives a

Thursday, October 17, 2019

Legal Framework in Employment Case Study Example | Topics and Well Written Essays - 2250 words

Legal Framework in Employment - Case Study Example The duration of effect is equally valid, considering that in Romero Insurance Brokers Ltd v Templeton [2013] EWHC 1198 (QB), the High Court validated a 12-month duration for enforcing a restrictive terms in the employment agreement (Meiners, Ringleb, & Edwards, 2011). However, unlike in Monster Vision UK Ltd v McKie [2011] EWHC 3772 (QB) where restrictive clauses seeking to disbar Mr McKie from virtually any business transaction were disallowed by court, restricting Angela’s use of the unique recipe is reasonably essential in the circumstances to safeguard the Stella Diamond’s single product (Helewitz, 2010). Stella Diamond has expressed reasonable concern that the use of her traditional recipe within the neighbourhood can have damaging impacts on her business. Angela as a senior pastry chef holds a senior position in the business and as such she is very aware of the material business secrets, which can have a detrimental impact on Stella Diamond if the restrictive clause was, disallowed (Meermann, 2014). In Faccenda Chicken Ltd. v. Fowler [1987] IRLR 69 the defendant was an employee of the claimant, serving as the sales manager of the firm selling chickens. His contract of employment was terminated and he then established his own firm selling similar products from refrigerated trucks. He took half of the ten van salesmen of his former employer, their controller, two other office staff and majority of his former employer’s customers. As such, his actions seemed legal because none of the employer’s staffs had restrictive terms in their employment contracts (Kessler, Bass, & Yeargain, 2007). However, in its decision, the court said the respondent owed the appellant an implied duty to act in good faith, specifying that the duty will be breached if an employee uses, in any way, the same list of clients of the former employer upon termination of the employment. General restrictions on ex-employees were however held as unenforceable (Meiners,

Finish the part of "Market Structure and Competitive Analysis in Essay

Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references) - Essay Example e market size for solar energy in Nigeria has been hampered by the high percentage of the Nigerian population who lack access to the nation’s power grid. In recent years, the figure has been placed at close to 55 %, which has greatly limited the growth of the solar energy industry in Nigeria. However, the 2010 governmental reforms on the country’s power sector have improved the use of solar power energy in a bid to increase the standard of living of millions of Nigerians. Mind you, the country is estimated to have a population of close to 175 million people. The biggest competitors of Amazing Solar Inc.’s product include BP Solar, Evergreen Solar, AEE Solar and General Electric. However, the low cost of operation associated with our company gives the product an added advantage making it affordable in the Nigerian market. In addition, once the installation and purchase costs have been covered, the consumer does not incur any additional costs, making the product easy to maintain. This means that advertising costs from the promotion of the product will not greatly affect the price of the product. Due to this fact, the product can be advertised via television commercials, email information cards, newspapers, magazines and through seminars conducted in major towns like Abuja and Lagos. Despite the numerous benefits that the company stands to accrue, there are few disadvantages that Amazing Solar Inc. and its product are bound to face in its penetration of the Nigerian solar energy market, chief of which pertains to the rampant corruption in Nigeria and the uncertainties that accompany penetrating new markets. In addition, the company faces stiff competition from local based companies that have a better understanding of the demographics involved, market structure, culture of the Nigerian people and the general political and socio-economic factors in the country. Another big disadvantage includes the fact that the country is ravaged by the Boko Haram menace, which

Wednesday, October 16, 2019

Why and how is the landscape of childrens services changing What are Essay

Why and how is the landscape of childrens services changing What are the implications of these changes for practitioners who work with children - Essay Example fts in institutional values have also contributed to this change, such as the gendered character of contemporary parenting and the gendered character of childhood, which have corresponding implications in the children’s services (Daniel, e al., 2005). Today’s children’s services argue the importance of using gendered perspective in order to engage adequately with the causes and effects of child maltreatment. This perspective may be analysed as an outcome of the growing gendered character of the household and the workplace, which has characterised modern industrial societies like England. England has designed and implemented its early years’ educational policy in the period of 1997-2004 and presented some innovations in the policy, its evidence base, and delivery of new services. It suggests evidence concerning expansion of services on the benefit of early years education on children’s development (Sylva and Pugh, 2005), a direction which children’s services as pedagogy is leading. Early year’s education in England is claimed to be transformed through integration of education and care at local and national level, the strong focus on families and children in the delivery of services, as well as the introduction of the Foundation Stag Curriculum 3-6 years and its birth-3 years supplement (Sylva and Pugh, 2005). Stone and Rixon (2008) stressed that while child-centred is the key, it is as important to seek the perspective of parents who are left with the child when all the professionals have gone home. Stone and Rixon also emphasised that it is important to recognise the value of families, which serve as one point for change and in which change itself can and should originate from, resonating with the changes in children’s services in England. The focus of change, as Rixon (2008) points out, has been on the challenges for practitioners of these currents, which likewise affect the experiences of children and their families. England launched in 2003 its

Finish the part of "Market Structure and Competitive Analysis in Essay

Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references) - Essay Example e market size for solar energy in Nigeria has been hampered by the high percentage of the Nigerian population who lack access to the nation’s power grid. In recent years, the figure has been placed at close to 55 %, which has greatly limited the growth of the solar energy industry in Nigeria. However, the 2010 governmental reforms on the country’s power sector have improved the use of solar power energy in a bid to increase the standard of living of millions of Nigerians. Mind you, the country is estimated to have a population of close to 175 million people. The biggest competitors of Amazing Solar Inc.’s product include BP Solar, Evergreen Solar, AEE Solar and General Electric. However, the low cost of operation associated with our company gives the product an added advantage making it affordable in the Nigerian market. In addition, once the installation and purchase costs have been covered, the consumer does not incur any additional costs, making the product easy to maintain. This means that advertising costs from the promotion of the product will not greatly affect the price of the product. Due to this fact, the product can be advertised via television commercials, email information cards, newspapers, magazines and through seminars conducted in major towns like Abuja and Lagos. Despite the numerous benefits that the company stands to accrue, there are few disadvantages that Amazing Solar Inc. and its product are bound to face in its penetration of the Nigerian solar energy market, chief of which pertains to the rampant corruption in Nigeria and the uncertainties that accompany penetrating new markets. In addition, the company faces stiff competition from local based companies that have a better understanding of the demographics involved, market structure, culture of the Nigerian people and the general political and socio-economic factors in the country. Another big disadvantage includes the fact that the country is ravaged by the Boko Haram menace, which

Tuesday, October 15, 2019

Recognizing Women artists Essay Example for Free

Recognizing Women artists Essay Linda Nochlin’s article tries to bring to light the differences that exist between men and women art and how this disparity has been linked to the distinct nature of men and women. However, Nochlin believes that the differences that may exist in art do not come about as a result of ones gender but rather these discrepancies are influenced by particular social institutions. This, Nochlin says, is because art develops in a specific social situation and that it is usually a fundamental component of that social structure. Nochlin further explains that art can not be considered a free self-directed activity that can be influenced by social forces since it crops up in a social situation, gender, previous artists and other things normally considered influential notwithstanding (Nochlin, 1988, pp. 147-158). As a result therefore, Nochlin states how feminity does not count when it comes to evaluation of great artists. Therefore Nochlin defines the background of some of the great artists like Picasso who came from already artist families. Nochlin also cites how the works of Redon and Corot, both male, had a feminist touch thus it could not be concluded that women art should be classified according to its own standards. This argument makes sense because art is not gender based; rather it is learned through teaching, apprenticeship or even from a long experience period (Nochlin, 1988, pp. 147-158). I agree with Nochlin’s reasoning because one can not classify art as masculine or feminine. When one sees a piece of art, what comes out is the expression captured in that piece of work and not the masculine or feminine touch in it. Therefore Nochlin’s argument is sound because even if it is assumed that women artists are inward-looking, delicate and nuanced in their art pieces, other male artists also exude such characteristics in their work. For instance Redon’s pieces were inward turning and Corot’s art was also delicate and nuanced (Nochlin, 1988, pp. 147-158). Nochlin’s position relies upon the assumptions that great art is a result of intelligence and talent. It is not merely influenced by gender, social class or any other social forces. This is true because great artists like Michelangelo produced exemplary pieces because of the talent they had and not because of social influences. Further still, artists such as Giotto became great artists even though he started off drawing on stone. It is the intelligence and talent that he had in art that elevated his work to great art (Nochlin, 1988, pp. 147-158). Besides, Nochlin’s position also relies on the assumption that the creation of art entails its own form of language. What is more, this language comes to life in paper and not in a mere story that could be told to another party thus disregarding the feminist notion in art. This argument is true because art is learned and perfected through experience and this means that regardless of gender artists with the experience can bring out great art work (Nochlin, 1988, pp. 147-158). Therefore this means that women can produce great art as much as men because art is not gender based. Art is learned and comes to perfection from a period of experience. Besides, great art is also primarily a result of an individual’s intelligence and talent therefore other social forces are just secondary factors in the creation of great art. This therefore implies that women art can be accorded much attention and appreciation if only people could get a deeper insight into what art really entails (Nochlin, 1988, pp. 147-158). Reference Nochlin L. (1988). Why have there been no great women artists? Women, Art and Power and Other Essays. Westview Press.

Monday, October 14, 2019

Methods to Plan an Operation Strategy

Methods to Plan an Operation Strategy Strategy can be defined as a method focus on utilize the limited resources and energies of an organization to come out with a plan of action which can lead the organization to achieve its goals and also compete with other competitors. Therefore, for the operation strategy it can be classify as a method or plan implement within an organization operations function, to control and maintain all its operation aspect which eventually to support organizations overall strategies and achieve its goals (Stevenson, 2009). Fast food industries as the literally mention, it emphasize in fast which is the speed required to convenient the consumers to come again to consume its goods and services. According to this theory, the fast food restaurant will set up its operation strategies base on this main objective which is the time-based strategies to make sure that the consumers are satisfy with its services provided and then achieve its organization goals. In general, the operation strategies are cons ists of 10 decision areas but in this fast food industry there are 7 decision areas will be discuss. The first one would be the product and services design, to compete through operation strategy in this area the fast food restaurant need to create a way to aware people of its services and food provided which could through advertising. A proper advertising is a good way to spread the good image of the restaurant to the public, such as emphasizes the family spirit in the advertising of fast food. Beside, for the service design the fast food restaurant needs to build up a strong customer relationship as its strategy because in a service industry, customer satisfaction is vital for a business to success. For the second one would be the quality decision area, toward this area fast food restaurant will implement operation strategies such as increase the nutrition level, portion size and high quality of food. As we know that, the public impression towards fast food was bad, base on this point to compete through operation the fast food organization need to improve this area by implement the operation strategy of maintain the standard quality and safety of food ingredient to make sure the consumers are comfortable to having the food provided by the organization. Besides, provide the details and information about the nutrition of the meal of fast food restaurant provided to attract new consumers who are interested in healthy lifestyle (Frydman, 1985). Third one will be discuss the operation strategies decision area of location, strategy location is vital for a business to gain the crowds which are the chances of consumers to come and consume at there. Therefore, compete through the location strategy the fast food restaurant must open its outlet according difference location and specify area, such as business areas to get the working class consumer to dine-in have their breakfast or lunch, and also shopping areas to get difference classes of consumer to having their meals anytime when they are hungry. This operation strategy is good in term of provide convenient to the consumers which achieve the main purpose of all fast food restaurant. Next, for the layout design of operation strategies decision area would discuss about the exterior and interior design of fast food restaurant. In this strategy, fast food restaurant will create a standardize image strategy on all of its outlets in the world wide both exterior and interior but it m ight have some difference in size which according to the location. For the interior design it emphasize in create a comfortable environment to both the consumers and workers. This strategy provides brand recognition because of homogeneity exterior and interior design on its outlets which can place a strong brand image on the consumers mind. To compete through human resource this area of operation strategy, fast food restaurant will create strategy emphasize on right person on right job. Fast food organization will utilize the human resources to separate department to complete difference job and function. Beside, provide training opportunity to the workers which enhance job satisfaction to prevent overturn rate increase. This strategy will increase the efficiency of the fast food restaurant to complete their task which also achieve its objectives of the speed is fast and the service provided is good at the same time. Supply chain management of operation strategy decision area is important for fast food restaurant because this strategy determines what to purchase and to make become the goods which the restaurant want to provide to the customers. This strategy emphasize in the inventory system to maintain the raw materials are fresh and good. So that, just in time inventory system is fulfill the need of restaurant to make sure the quality of food is fresh. Beside, to maintain no perishable food of inventory level is also a good operation strategy to compete with other competitors, because without perishable food in the store which means that the organization is well in manage and utilize the resources, it could save a huge amount of the cost of raw materials eventually. For the flexibility, to compete through this point the fast food restaurant need to provide an operation strategy which emphasize in corresponding kitchen arrangement to support it operation function to increase the flexibility. Last, the maintenance process as an operation strategy is emphasize on the maintenance of product quality, layout design, its location and human resources. A proper maintenance process is needed to increase fast food restaurant good will and reputation continuously. Reference: Fast food restaurant business plan. Retrieved March 20, 2010. Retrieved from http://www.bplans.com/fast_food_restaurant_business_plan/strategy_and_implementation_summary_fc.cfm Frydman, K. (1985), Healthy fast-food chains banking on fitness craze. Nations Restaurant News, March 11, 1985. Retrieved from http://findarticles.com/p/articles/mi_m3190/is_v19/ai_3680221/ Louisville, kentucky. Fast foods yummy secret: Americas second-biggest fast-food group is as successful as it is little known. The economist print edition. August 25, 2005. Retrieved from http://www.economist.com/business-finance/displaystory.cfm?story_id=4316138 Paul W. Larson. The Myrddin group. LLC. 2004. Retrieved from http://www.myrddingroup.com/pdf/operations.pdf Stevenson, W.J. Operations Management, 10th Ed. America: McGraw Hill. 2009 Strategy. In Wikipedia. Retrived March 20, 2010. Retrived from http://en.wikipedia.org/wiki/Strategy

Sunday, October 13, 2019

Laura Secord :: essays research papers

Laura Secord was originally an American. She was born in Massachusetts on September 13, 1775. Her father was Thomas Ingersoll. He was a major in the American army. They were well known because Laura's father was a clever man. In her family there were inventors, mechanics, merchants, magistrates, teachers and soldiers. Laura had three sisters. When she was eight her mother had died and her father had gone off to war, so Laura had to look after them. After two years or so Laura's father married someone else. A month later she got ill and died. Three years later he remarried a woman named Sarah Whiting. After Thomas Ingersoll became a young Republican and saw excessive violence in Massachusetts, he moved his family to Upper Canada. When Laura was eighteen they moved again to Bustling Port, which is near the Niagara River below the falls. After Laura had moved there she met a young man named James Secord. After dating for a long period of time, James asked Laura to marry him. They married in 1797 at the Church of England. They were very wealthy. Laura was a big help to James in his business since she came from such an affluent family. By 1812, the Secord's had five children, two servants, a small pleasant house and a wealthy store. When they first got married, they lived in St. Davids and after being married for a while they moved to Queenston. Laura did not work but James was a Merchant. Life was good for Laura, James and their family, and it seemed the future held nothing but happiness. On June 18, 1812, war was officially declared. It was Great Britain with the Native Americans against the United States. Queenston and Niagara Falls were long awaiting the attack of the US forces from across the Niagara River. James had already left to fight in the battle in which Sir Isaac Brock was killed. After Laura found out that her husband was missing, she went to Queenston Heights to search among the dead and wounded. James was there with gunshot wounds to his knee and shoulder. After his wounds were dressed, enemy soldiers demanded food and stay at the Secord homestead. The Niagara Peninsula became a hostile territory. Lieutenant James FitzGibbon's special force of fifty men and one hundred and fifty Indians were stationed at Fort George, the present-day Niagara-On-The-Lake.

Saturday, October 12, 2019

Catherine des Roches Epistle To Her Mother :: Catherine Roches Epistle Letter Essays

Catherine des Roches' "Epistle To Her Mother" The "Epistle To Her Mother" by Catherine des Roches of Poitiers discusses the very close and dear relationship that exists between mother and daughter. In this letter, the daughter gives a very detailed and vibrant description of the closeness and respect that she shares with her mother. She also reveals her thankfulness to her mother for all that her mother has bestowed upon her. She does this by taking a vow of silence at the end of the letter, which will allow her mother to live a longer and fuller life. In the letter, she wrote, "Since he [the Samian] wishes to speak, I will be silent, Mother, after humbly beseeching Divine Mercy that it please Him lengthen and prosper your days so that you may live a long life as example of the graces of Heaven" (Roches 254). In this letter, Catherine des Roches states facts and details by addressing many parallel points in an easy to read manner. Catherine des Roches does a very good job of consistently using parallel points that contribute to her effectiveness in getting her point across. This means of description allows the reader to grasp the depth of her gratitude and love that she holds for her mother. In the "Epistle To Her Mother," Catherine des Roches uses a very definite pattern of imagery, which includes her use of many mythological figures and activities as references to describe her mother and the relationship that they share. Catherine des Roches also refers to things such as the earth and nature. An example of this is when she says, "You quickened me as Prometheus, the earth which he himself formed" (Roches 253). In this letter, there is also a strong appeal to the senses with the use of words such as luminosity and illumines. Catherine des Roches wrote, "And just as the body in all its proportions, and the shadow in its width cannot be seen without light, so the brilliant luminosity of your mind illumines for us the narrow path where I pray" (Roches 253). According to The Oxford English Dictionary, luminosity means shedding light and illumines means to light up or to enlighten spiritually. These two words are very strong and appeal to the senses to a great degree.

Friday, October 11, 2019

Letter of Advice Essay

I would like to start out by saying congratulations on your recent engaged and heard you are looking for some advice for your relationship. I would like this opportunity to tell you more about the following throughout the letter. Frist I will describe the process by which self-concept is developed and maintained. Second I will give you some strategies for active, critical, and empathetic listening. Third, Then we will discuss how words have the power to create and affect attitudes, behaviors, & perception. Fourth I will define emotional intelligence and its role in effective interpersonal relationships. And last but not least Fifth we will discuss how self-concept and defensive and supportive messages and behaviors create positive and negative communication climates. So, first off, it has been studied by many philosophers that self-concept starts pretty much at birth. Your self-concept is what people around you tell you about yourself and it is your outlook on all of your own attributes. Your self-concept usually stays with you for the rest of your life, it all depends on you. If you have a high self-concept then the people around you will see how you feel about yourself, and treat you as how you feel, well most of the time they will. The people around you can see how you feel about yourself by your body language and how you carry yourself, it is maintained throughout the rest of your life as long as you keep feeling good about yourself. If you have a low self-concept and the people around you have done nothing but put you down all of your life, there is a good possibility that you can bring that low self-concept into your relationship and bring you partner down with you. It could also cause a whole lot of stress on you  relationship. So try to make sure that if you have low self-concept work on bringing that up about yourself and know that YOU are the one that is engaged to your partner no one else. Your partner can also help you with this by reminding you of why they picked you. Not every day and not always by telling you. There are always little things that they can do that will help you become more self-confident in who you are. Now I am going to give you some strategies for active, critical, and empathetic listening. There are many strategies for active, critical, and empathetic listening. You can start out by keeping eye contact with a speaker, if you ask any questions make sure that you restate they key point to let the speaker know that you were listening and understood what they were trying to say. For the empathetic listening you also always make sure you keep eye contact and constantly make sure that the speaker knows that you feel where they are coming from. For example to let them know that you were listening you can repeat that one vary important thing that they may have said. Like â€Å" So you do not like it when I put my hair brush on the vanity other than in the cabinet.† If you do not have these strategies for listening in your relationship it is easily mistaken for you are not listening to that person. And it could cause many arguments over something that could have been prevented due to the fact of you facial expressions and body language. Always try and keep eye contact and restate the message so you all know that you are on the same page. It will be a lot less stressful on you both and your relationship. Some days it may seem like silly little things that you or your partner want to talk about, but those silly little things are what can start arguments if you are not really listening to what they are saying. These are the things that can cause most relationships to fall apart. Words can a have a huge affect on people, all depending on your tone of voice and your body language. For instance the word â€Å"AND†, depending on how you use that word it could affect the other person’s attitude or even perception to what you are trying to say. Here is an example of how a conversation could have a negative outcome. †Well, I have some good new  AND†¦Ã¢â‚¬  Many people look at the word â€Å"AND† and feel that it is a negative word that something bad is fixing to be said. The other word that can get one is also the word â€Å"SO†, we sometimes think as â€Å"SO† as a bad word or as one of the words that make us want to pull back into a safe pace or even become offensive when we hear the word â€Å"SO†. I would recommend that you should never start out a conversation with the word â€Å"AND† or use the word â€Å"BUT† following too far behind due to the fact of the way that people look at it which is negative and can cause a whole lot of stress on the other person in the conversation. You do not want to have that sort of stress and negative approach in your relationship with each other or anyone else. It will keep the impatients and frustration out of the air for a better relationship for the both of you. You also never want to start your conversation with â€Å"I love you BUT. This will have the other person thinking that really bad stuff is about to happen and no one wants that to be the case. Emotional intelligence is a set of skills that can be learned. Understanding emotions and how people express them is very important in interpersonal relationships because people who are aware of others emotions and are sensitive to emotions are able to deal with life’s ups and downs. They will also have a better self-concept, and look at others with care. You want to try to be aware of the way that your partner is feeling and try to put yourself in there shows, there will always be a time that you are going to wish that they would better understand what you are going through. These are also the times when you can talk to them and try to get a better understanding of what they are going through. Just remember to not be pushy and let their body language tell you when they are ready to really talk about what is going on in their life. Theses time will also give you an opportunity to strengthen your relationship and talk about things that make you each who you are. Your self-concept or self-image can make a huge impact on others. If you behave in a positive manner and give supportive messages than people will be able feel positive themselves and not have as bad of a self-concept. If you  were to give a negative behavior or say something that sounds negative it can cause your communication with that person seem to take the negative road. You want to take the time to help bust your partner’s self-image by leaving them little notes on the things that you like about them. One of the best paces that you can leave them a note is in their lunch bag, on a morrow, in the car, or even a memo in their phone to go off at some random time of the day. I hope that after each of you have read this letter, it soon helps you to both work on your communication skills with each other and can improve your relationship more than what it already is. I also hope that this will help you thorough the planning and all that come after the wedding. There is always time to talk to one another. Communications is one of the prime parts of having a good relationship and is what helps it stay healthy for years to come. Reference: Alarez, J. (1990). Self Concept. Found in http://social.jrank.org/pages/554/Self-Concept.html Hoope, M. (2006). Active Listening: Improving your ability to listen and lead. Found in http://site.ebrary.com/lib/ashford/docDetail.action?docID=10193835&p00=active%20listening%20skills Sole, K. (2011). Making Connections: Understanding Interpersonal Communication. San Diego, CA: Bridgepoint Education, Inc. found in https://content.ashford.edu/books/AUCOM200.11.1/sections/sec3.1

Thursday, October 10, 2019

A balance scorecard analysis of compaq computer corparation

Compaq which comes from two words COMPatibility And Quality was founded in 1982 by Rod Canion, Jim Harris and Bill Murto with each of them investing $ 1,000 as starting capital for the organization.They tapped two key marketing executive from IBM company (Jim D’Arezzo and Sparky Sparks) in the early eighties who really helped in the positioning of Compaq as a household brand name in its early years with the assistance of other executives such as Ross A. Cooley, Michael Swavely, Mr. Colley.  Over the years, it grew to become one of the most successful PC manufactures company with a commanding market share and knocking out some of its competitors along the way. However it later merged with its biggest competitor in 2001.GROWTH OF COMPAQHaving being founded in 1982, Compaq announced its first product (Compaq Portable) in November 1982 which was released to the market in 1983. this was a start with a success being able to sell out 53,000 units in its first year at a price of $29 95. This was the start of the rolling of f of a number of its product which included the Compaq Deskpro in 1984, the Compaq Deskpro386 in 1986 and the Systempro (a server) in 1989. Compaq Deskpro 386 was an even bigger success and a mile stone as Compaq was able to set itself as a supplier of choice making IBM lose its image of technical leadership.The early 90s was Compaq dominating the market for servers driving off quite a number of competitors off the market in a price war. The late 90s was Compaq buying other technology companies becoming the second largest computer maker in the world.Things changed in 2001 as Compaq went into a merger with Hewlett-Packard changing their symbols from CPQ and HWP respectively to HPQ. Just like every other corporate merger, the merger between Compaq and Hewlett-Packard was faced with difficulties but this was worse as the two were global giants in the technical industry with the biggest challenge being bringing them together ‘without sacrif icing the customer-centric approach that divided them’.BALANCE SCORECARD‘A balance scorecard is a strategic planning and management system that is used extensively in business industry, government and non profit organizations worldwide to align business activities to the vision and strategy of the organization, improving internal and external communication and monitor organization.This tends to transform the organization strategic plan from an attractive but passive document into one that the organization uses on a day basis in its decision making’. (Balance Scorecard Institute 2008)Kaplan and Norton developed and linked it to firms’ strategic objectives to performance measurement. They also recommended broadening the scope of the measures to include